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You may be wondering on the internet about how to grow your Instagram in 2025. Whether you’re a creator, business owner, or social media manager, staying ahead of the algorithm is key, and this year brings fresh challenges and new opportunities.  In this 14-tips guide, we’ll walk you through the most effective strategies to grow your audience, boost engagement, and build a real presence on Instagram. So, without further ado, let’s start reading. Your next level of growth starts here. Tip 1: Start with Keyword Research Inside Instagram    The first step to growing your Instagram account is to conduct keyword research directly on the platform, focusing on your niche. This means looking for the words, hashtags, and topics that people are already searching for and engaging with in your area of interest.   How to Do Keyword Research on Instagram Let’s say your niche is eco-friendly skincare. You can start by using Instagram’s search bar and type in terms like: Instagram will auto-suggest related keywords and hashtags. Click on them to explore the Top and Recent posts. Pay attention to: Examples of Competitors with Good Reach & Engagement Here are a few Instagram accounts (within the 2K+ follower range) in the eco-friendly skincare niche that you can study: a. @shopplantbasedbeauty – 15.8K+ followers  b. @ohmyskin – 63.5K followers  Avoid accounts that have many K+ followers but only a few likes or no comments because they are often inflated or inactive, dead pages. Why Keyword Research Matters  Taking the time to do Instagram keyword research sets the foundation for smart, targeted content creation. Here’s how it helps: Instead of randomly posting and hoping for growth, this research gives you direction. You’ll be able to build a content strategy that’s based on real data, and that makes all the difference. What You’ll Have at the End of This Step By starting with Instagram-native research, you position yourself for smarter growth, not just more posts. You’re building with purpose, and that’s what separates slow accounts from fast-growing ones. Tip 2: Set Up Your Instagram Profile for Growth Now that you’ve done proper research on your target audience and the content that already performs well, it’s time to build a strong foundation for your Instagram profile. This is the first impression people will get when they visit your page, so setting it up correctly is key to growing organically.  Follow below steps to set up the basics inside your insta page: 1. Switch to a Business or Creator Account This gives you access to important features: To switch: 2. Choose a Clear and Memorable Username (With Keywords) Your username should be easy to remember and reflect your niche. Including a keyword helps with discoverability. You can get Inspiration from Instagram pages that already have high engagement if you find it hard to think of a memorable username.  Example:  Important Tips: 3. Use a Professional Profile Picture This could be: Keep the background clean and consistent with your brand colors.  4. Write a Concise, Impactful Bio Use this space wisely. You only get 150 characters, so make it count. What to include: Example bio for a healthy meal prep page: 5. Add Contact Details and a Link Make it easy for people to reach you: 6. Organize Story Highlights With Branded Icons Highlights allow you to showcase your best content even after Stories expire. Set up highlight categories like: Use consistent cover icons that match your branding to give a clean, polished look.  Why This Setup Matters When someone lands on your profile, they decide within seconds whether to follow you or not. A well-optimized profile builds trust, shows what your brand is about, and guides them to take action. Important Note: Use Instagram SEO and Keywords Instagram is becoming more like a search engine. Your goal is to show up when users search for things related to your niche. To do that: Optimize your profile with Instagram SEO: This helps you show up in search results, reach more people, and grow organically without relying on ads or trends alone. By setting up your Instagram page the right way from the beginning, you’re creating a strong base that helps every piece of content you post perform better.  Tip 3: Create And Publish High-Quality, Consistent Content Once your profile is fully optimized, the next step is to start posting consistently. Content is the core of growth on Instagram. The algorithm prioritizes creators who show up regularly with content that connects with their audience. You don’t need to reinvent the wheel every time, but you do need to stay consistent and maintain your own unique voice.  Here’s what you need to know and do: 1. Plan a Content Calendar A content calendar helps you stay organized and avoid last-minute scrambling. It also ensures that you’re covering key topics that matter to your audience. What to include in your content calendar: Pro tip:   2. Get Inspired, But Stay Original It’s okay to look at your competitors or top-performing accounts for inspiration, especially those you identified during Step 1.  Look for: But don’t copy. Use what works as a starting point, then: This is how you maintain originality while still posting content your audience is already proven to love.  3. Focus on Quality Visuals and Videos Instagram is a visual-first platform. Your content should look clean, scroll-stopping, and easy to understand. Tips for better visuals: If you’re camera-shy or not a designer: 4. Pin Your Top Posts Instagram now allows you to pin up to 3 posts at the top of your profile grid. Use this feature to highlight: This gives new visitors an immediate snapshot of what your page is about and builds instant trust.  Why Consistency and Creativity Matter You can’t rely on borrowed ideas forever. While trends and inspiration can help you get started, your unique insights, personal stories, and consistent effort are what set you apart. The Instagram algorithm rewards pages that: The more you show up with high-quality content, the more chances you