How to Grow Instagram Followers Organically: 11-Step Guide For 2025

You may be looking to grow your Instagram followers without spending a dime on ads or bots. Don’t worry. You’re not alone. You are not the only person who searches online to find a guide to grow their Instagram follower base organically.

In 2025, organic growth is more important. And it is achievable than ever, if you follow the right strategies. Whether you’re building a personal brand, launching a business, or simply trying to connect with a wider audience, this step-by-step guide will walk you through exactly how to attract real followers who genuinely care about your content. 

So, let’s dive into our 11-step proven guide that will set you up for long-term Instagram success. 

Step 1:  Define Your Niche

If you want to grow Instagram followers organically in 2025, the first step is to define your niche. A niche is simply the specific topic, interest, or industry that your content will focus on. When you choose a clear niche, you’ll attract a more targeted and loyal audience who genuinely cares about what you share.

Why Niche Matters?

A well-defined niche helps you:

• It helps you to attract the right followers.
• Create consistent and valuable content.
• Build trust and credibility within your topic.
• Increase engagement and follower growth over time.

Once you’ve picked the niche you want to pursue, or if you already have one in mind, it’s time to understand what kind of content works best within that space. 

You can do this by following a few proven approaches:

Approach 1: Use Your Own Experience

If you already have experience in your chosen niche, you may have a head start. Maybe you’ve been consuming this type of content for a long time and understand what kind of posts, reels, or memes resonate with audiences. Trust your instincts and past exposure to shape your early content.

Approach 2: Learn from Competitors

Even with experience, it’s smart to analyze successful accounts in your niche. Here’s how to do it:

• Browse Instagram and find 5 to 10 pages in your niche. 
• Focus on those that have built good engagement, not just high follower counts. 
• Don’t be fooled by vanity metrics. Some pages with 20K followers may only get 10–50 likes and 1–2 comments per post. This could mean they bought followers or their audience isn’t genuinely interested. 

When reviewing these pages, take notes on:

• Post types: Are they educational, entertaining, or a mix? 
• Design style: Are posts minimal, colorful, meme-based, or infographic-heavy? 
• Reels: Are they funny, informative, trendy, or personal stories? 

Optional Approach: Use Trend Tools and Insights

You can also use tools like:

• Instagram’s Explore page. 
• Google Trends. 
• Niche-related forums or Reddit communities.

These help you discover what topics people care about and which ones are gaining traction. 

Key Factors to Define Your Niche

After your research, define your niche based on the following:

• Your interests and strengths – Can you consistently talk about this topic without getting bored? 
• Audience demand – Are there people actively engaging with this type of content? 
• Content opportunities – Can you come up with content ideas that stand out from competitors? 

Once you’ve clearly outlined your niche and know what content style works, you’re ready for the next step: setting up or optimizing your Instagram profile to reflect your niche professionally.

Step 2: Set Up a Strong Profile or Optimize Your Profile

Once you’ve defined your niche, the next step is to set up or fine-tune your Instagram profile. Starting here, after your niche research, is a smarter approach. You may wonder why. It is because by now, you’ve seen how successful brands build their presence and cleverly use keywords, names, and design elements to attract the right audience.

If you rush to create your profile before doing any research, you may later feel disconnected from your own setup. You might realize your username doesn’t align with the niche, your visuals feel off-brand, or your bio doesn’t communicate value. This can lead to frustration or even make you lose motivation early on.

To avoid that, follow this structured method to build a strong, optimized profile from the start: 

Key Elements to Set Up or Optimize in Your Profile

1. Username and Name

• Include a relevant keyword that matches your niche. 
• Keep it easy to spell, remember, and search.  
• Avoid random numbers or overly long names. Stick with clarity and simplicity. 

2. Optimize the Bio Section

• Write a clear and engaging bio that explains who you are and what kind of content people can expect. 
• Use short sentences or line breaks for easy reading. 
• Mention your value offer (e.g., “Daily fitness tips for busy professionals“). 
• End with a call-to-action (e.g., “DM me for collabs” or “Check out my latest guide below“). 

3. Profile Picture

• Choose a recognizable, clean image. This could be your face (for personal brands) or a simple logo (for theme pages). 
• Make sure it looks clear and professional even in small size, as it appears tiny in the feed and comments. 

4. Add a Link in Bio

Use the link space wisely. You can: 

• Link to your website, product page, or latest offer. 
• Use tools like Linktree or Beacons to share multiple links. 
• Include UTM parameters to track link clicks if you’re running campaigns. 

5. Do Visual Branding

Before you start posting, decide on a consistent visual style that reflects your niche and personality. This helps make your content instantly recognizable.

• Select your color theme for posts, highlights, and profile icons. 
• Design reusable post templates (quotes, tips, memes, etc.) to maintain consistency and save time. 
• Choose fonts and layout styles that match your niche tone, such as fun, professional, bold, or minimal. 

By putting this structure in place before you start posting regularly, you’ll give your profile a professional, trustworthy appearance that’s more likely to attract and retain real followers.

Once your profile is set up and visually aligned with your niche, you’re ready to dive into the most important part, which is posting consistent, high-quality content. That’s what we’ll cover next. 

Step 3: Post Consistently with High-Quality Content

Once your profile is set up, the real growth begins with content. Posting consistently with high-quality visuals is essential to attract and retain followers. Your goal isn’t just to fill your feed—it’s to provide value that encourages people to follow, engage, and share your posts.

If you’re not sure what works best for your niche, return to the same strategy you used in Step 1: competitor analysis.

How to Find Winning Content Ideas  

To Find Winning Content Ideas, simply:

1. List down posts or Reels that are already performing well in your niche. Look for those with high likes, shares, saves, and comments. 
2. Don’t copy these posts word-for-word or image-for-image. Instead, recreate the core idea in a way that fits your own brand voice, color theme, and content style. 
3. Be aware that some viral content is timely, not evergreen. For example, memes based on news or trends may only work during a short window of relevance. Therefore, avoid building your content strategy entirely on short-lived trends. 

Once you find out ideas or decide what to publish, follow below tips:

Tip 1. Make Sure To Blend Trending Ideas with Original Experiments

While it’s smart to start by mimicking what works, your brand voice should evolve. 

To do that:

• Introduce your own content ideas that reflect your brand values or personal insights. 
• Experiment with styles, tone, and topics to find what resonates with your audience. 
• Use feedback (likes, shares, comments, saves) to shape future content. 

A balanced approach helps new visitors see that your page offers both relevance and originality.

Tip 2. Focus on Quality and Value

When creating content, aim for:

• High-resolution images and videos. 
• Clean design and readable text overlays. 
• Value-driven messaging. It can be tips, insights, solutions, or inspiration.
• Visually appealing layouts that match your theme. 

Tip 3. Plan with a Content Calendar

After some experimentation, you’ll start to notice patterns in what works. At this point:

• Determine the best times to post by reviewing when your audience is most active.  
• Use a content calendar to stay organized, reduce last-minute scrambling, and maintain consistency.  

Sample Weekly Content Calendar (USA Audience)

Time Slot	Type of Content	Format Ideas	Purpose
8:00 AM EST	Educational / Value Post	Carousel / Single Post	Capture early engagement before work
11:00 AM EST	Repost / Curated Post	Reshare user content / Quotes / Collab	Mid-morning check-ins
2:00 PM EST	Reel (High-Impact)	Trending audio with niche twist / Tips	High engagement before lunch scrolls
5:00 PM EST	Promotional / Offer Post	Static Post / Video	Target evening buyers or readers
8:00 PM EST	Relatable / Community	Meme / Tweet-style / Hot take Carousel	Wind-down content, build connection

Daily Stories Plan (Minimum 3–5 Stories)

Day	Story Ideas
Monday	Poll (“What do you want to see this week?”), Behind-the-scenes setup
Tuesday	Quick Tips, “This or That” poll, link to blog or main post
Wednesday	Mid-week offer, Product showcase, Reshare top post
Thursday	Feedback question, Progress share, Countdown for upcoming post
Friday	Giveaway, Flash discount, Real-time question box
Saturday	Weekly recap, Customer testimonials, DM us promo
Sunday	Mood post, Weekly motivation, Ask a question

Weekend & Holiday Plan (7+ Posts a Day)

On weekends and holidays, post frequency should increase to 7 posts (spread across time zones for national coverage). Time slots:

1. 7:30 AM EST – Motivational or community post.
2. 9:00 AM EST – Niche-specific carousel / tip post.
3. 11:30 AM EST – High-value Reel (informational or trend).
4. 1:00 PM EST – Product feature or service promo.
5. 4:00 PM EST – Personal insight, behind-the-scenes, or “real” talk.
6. 6:00 PM EST – Giveaway / Special Holiday Offer.
7. 8:30 PM EST – Meme / Relatable content to end the day.

Pro Tip: Use Meta Business Suite or tools like Later, Buffer, or Planoly to batch-schedule and manage the queue. This allows you to maintain high-frequency posting without manual uploads throughout the day. Plus, these tools allow you to automate publishing and manage both Instagram and Facebook content in one place. 

Tip 4. Use a Mix of Formats

Don’t limit yourself to just one type of post. Diversify your feed to keep it dynamic and engaging.

Include a variety of:

• Photos – clean, branded still images.
• Carousels – multiple-image posts for tips, stories, or breakdowns.
• Videos – valuable information or demonstrations.
• Reels – high-impact, short-form content for discoverability.
• Stories – for day-to-day updates, quick interactions, or Q&A sessions.

Tip 5. Content Alone Isn’t Enough

Even high-quality visuals won’t perform well without context. Captions bring meaning to your content and guide your audience on what to do next. In the next step, we’ll cover how to write strong captions and embed hashtags and keywords effectively to expand your reach.

Step 4: Use Hashtags and Keywords Effectively Within Your Caption

Creating good content is one part of growing your page. And getting it seen by the right audience is another. That’s where smart use of hashtags and keywords comes in. If you misuse or overuse them, it can feel spammy or irrelevant. So the goal is balance, relevance, and intentionality.  

Hashtag Strategy: Less is More

• Use 4 to 6 targeted hashtags per post. 
• Mix popular, niche-specific, and branded hashtags. 
• Avoid spammy behavior like stuffing hashtags in comments or using irrelevant ones just for reach. 

Example:

Let’s say your niche is sustainable fashion, and you’re posting a carousel on “5 Ways to Style a Thrifted Blazer.”

Effective Hashtag Set:

#SustainableStyle #ThriftedLook #EcoFashionTips #SlowFashion #OutfitInspo #RewearChallenge 

Here’s why this works:

• These hashtags are relevant to the post. 
• They combine broad visibility with niche targeting. 
• They help the algorithm understand your content’s context. 

Keyword Optimization in Captions

Instagram search now recognizes keywords in captions. This means people can discover your post even if they don’t follow you or search by hashtag, if your caption is rich in relevant terms.

Example:

Instead of this generic caption:

“Loved this outfit today!”

Use something like:

“Styling a thrifted blazer for a casual office look is one of my favorite ways to make sustainable fashion work every day. This outfit is built entirely from second-hand finds, proving eco fashion can be both affordable and stylish.”

This version includes:

• Keyword phrases: “thrifted blazer,” “casual office look,” “sustainable fashion,” “eco fashion” 
• Natural flow: It doesn’t feel forced or stuffed. 

Tips to Maximize Keyword & Hashtag Effectiveness

• Research what people in your niche actually search for on Instagram (look at auto-suggestions when you type). 
• Place hashtags at the end of your caption, not in the middle. 
• Avoid banned or shadowbanned hashtags, or else they can harm your reach. 
• Rotate hashtags; don’t use the same group on every post. 

When used correctly, hashtags and keywords don’t just attract views. They attract the right audience who is more likely to engage and convert.

Next up in Step 5, we’ll explore how to Engage With Your Audience to Build Trust and Loyalty. Ready to proceed? 

Step 5: Engage With Your Audience

Publishing good content is only half the job. What truly helps your page grow is how you interact with your audience. Engagement builds trust, encourages loyalty, and boosts your visibility through the algorithm.

When people feel heard, they’re more likely to return, share your content, and eventually buy from or promote your brand. 

Simple Yet Effective Ways to Engage Daily

i. Reply to Comments and DMs 

• Respond to every relevant comment on your posts within the first few hours. 
• Keep replies thoughtful, not just emojis or “thanks.” 
• Reply to direct messages professionally, especially if they’re questions about your product, service, or content. 

Example: 

• If someone comments: “Where did you get this outfit?” 
•  You could reply: “It’s thrifted from a local store! I’ll post a styling tip reel on this soon – stay tuned!” 

ii. Engage With Your Followers’ Content 

• Set aside 10–15 minutes daily to like and comment on your followers’ posts. 
• Don’t just scroll. Instead, engage meaningfully. This encourages them to return the support. 

Example: 

• Instead of just liking a post, comment with: “Love how you styled this! Great mix of vintage and modern.” 

iii. Use Instagram Stories to Spark Conversations 

Stories are a fast and powerful way to stay top of mind. So, post daily story content such as: 

• Polls: “Which look do you like best?” 
• Q&As: “Ask me anything about sustainable styling!” 
• Behind-the-scenes moments: share how your content is made or your daily routine. 
• Mini challenges or giveaways: encourage followers to participate. 

These boost engagement and encourage people to return to your profile frequently. 

Why Engagement Matters

• Instagram’s algorithm prioritizes content from accounts the user engages with most. 
• Consistent interaction increases your reach over time.  
• It helps you understand your audience’s needs, preferences, and questions, which fuels better content creation. 

Engagement Tip: Use a Tracker

You can create a basic engagement checklist like:

Task	Frequency	Time Spent
Reply to comments	Daily	10 mins
Respond to DMs	Daily	15 mins
Engage with follower posts	3x/week	10 mins
Post interactive Stories	Daily	5–10 mins

In the next step, we’ll break down how to track your growth and measure performance so you know what’s really working and where to improve. Ready to move on? 

6. Leverage Instagram Stories and Reels

We’ve touched on Stories and Reels earlier, but they deserve a focused spotlight, especially with how Instagram’s algorithm has shifted in favor of short-form content.

With Instagram giving more exposure to Reels due to ad-friendly formatting and higher user engagement, they now serve as one of the most effective tools to expand your reach organically. Meanwhile, Stories keep your brand top-of-mind and present throughout the day.

Why Focus on Reels?

• Instagram prioritizes Reels in the Explore feed and Reels tab. 
• Their format is ideal for showcasing quick tips, tutorials, humor, or behind-the-scenes moments. 
• They loop. It means one engaging video can gain massive traction if people rewatch it. 

Tips to Create Engaging Reels:

• Keep them short, punchy, and focused on one idea. 
• Use trending audio or music strategically. 
• Include text overlays to enhance clarity (especially for sound-off viewers). 
• End with a hook or CTA like “Follow for more tips” or “Comment your thoughts.” 

Use Stories to Stay Visible Daily

Reels are great for reach, but Stories are essential for maintaining consistent visibility and real-time interaction. With Stories sitting right at the top of every user’s feed, showing up there daily makes a difference.

Best Practices for Stories:

Post at least 5–8 Stories spread throughout the day. For that, use features like: 

• Polls to gather opinions and drive interaction. 
• Stickers and countdowns to promote events or launches.
• Quizzes to test audience knowledge in a fun way.
• Behind-the-scenes clips to build authenticity and trust.

Strategic Story Examples:

• Morning: “Daily Tip” or motivational quote.
• Mid-day: Poll or behind-the-scenes clip.
• Evening: Customer feedback or Q&A box.
• Special: Announcements, countdowns, or time-limited offers.

Content Mix Tip:

To keep your audience engaged and avoid fatigue, alternate your Reels between:

• Educational (how-to, tips).
• Entertaining (memes, relatable clips).
• Promotional (highlighting products/services).
• Community-focused (user-generated content, testimonials).

Reels help you grow. Stories help you connect. Using both consistently makes your content strategy complete.

In the next section, we’ll cover how to track the results of all your efforts, so you can scale what works and fix what doesn’t.  

Step 7: Collaborate with Others 

Growth on Instagram doesn’t have to be a solo journey. Collaboration can unlock access to new audiences, strengthen credibility, and drive engagement much faster than organic reach alone. Whether you’re just starting or already gaining traction, strategic partnerships help amplify your visibility within the niche.

Why Collaborations Work

• They introduce your content to audiences who are already interested in similar topics. 
• Credibility is borrowed from the person or brand you collaborate with. 
• They often result in higher engagement due to shared trust between creators and followers. 

Forms of Effective Collaboration

1. Partner with Influencers or Brands in Your Niche:

• Choose collaborators who speak to your ideal audience and share similar values. 
• Focus on micro-influencers (with highly engaged niche followers) rather than just big numbers. 
• For example: A small fitness apparel brand could team up with a personal trainer who posts daily workout reels. 

2. Run Joint Campaigns or Shoutouts:

• Launch a giveaway together to grow followers on both sides. 
• Do story shoutouts (SFS) where both accounts promote each other’s best content or page. 
• Offer value to each other’s audience through tips, guest posts, or educational carousels. 

3. Utilize Instagram’s Collab Feature:

With this feature, a single post can appear on two profiles, instantly boosting reach and engagement. This is ideal for: 

• Product launches. 
• Announcements. 
• Tutorials or testimonials. 

Make sure the caption and post benefit both audiences, not just one side. 

Bonus Tip:

Before reaching out, engage with their content genuinely( comment, share, or tag). Build familiarity before proposing a collaboration. When done right, collaborations can open doors to long-term partnerships and new growth opportunities.

Coming up next, we’ll explore how to track your performance and adjust your strategy to keep building on what works.

Step 8: Encourage User-Generated Content(UGC)

A powerful way to boost authenticity and community engagement is by tapping into the content your own followers create. User-generated content (UGC) not only builds trust but also relieves some of the pressure of always having to create from scratch.

Why UGC Matters

• It creates social proof. People trust content from real users more than brand marketing. 
• Encourages a sense of community around your brand. 
• Helps you maintain a steady stream of relevant content without stretching your resources. 

Here’s How You Can Encourage It:

1. Ask Your Followers to Share:

• Invite them to share how they use your product or service. 
• Run campaigns like “Tag us to get featured” or “Use our hashtag for a chance to win.” 
• Offer small incentives like discounts, reposts, or shoutouts. 

2. Create a Branded Hashtag:

• Make it simple, relevant, and unique (e.g., #MadeWith[YourBrand], #[YourBrand]Challenge). 
• Promote it in your bio, captions, and stories. 
• Regularly monitor the hashtag to find quality content you can reshare. 

3. Repost User Content Thoughtfully:

• Always give credit when you share someone else’s photo, story, or video. 
• Use captions that highlight their experience and how it connects with your brand. 
• UGC can be reshared on Stories, Reels, feed posts, or even saved in Highlights. 

Encouraging and showcasing user-generated content not only strengthens your brand’s image, it shows that you value and celebrate your community.  

Step 9: Run Contests and Giveaways

If you’re looking for a fast and effective way to increase engagement, grow your following, and extend your reach, contests and giveaways are a go-to strategy. When executed properly, they can bring in a flood of new eyes to your profile and energize your existing audience.

Why It Works

• Contests trigger audience excitement and urgency. 
• Giveaways incentivize users to take action, like comment, tag, and share. 
• They can spark word-of-mouth promotion without paid ads. 

How to Run an Effective Contest

1. Keep It Simple and Clear

Make the rules easy to follow. Use straightforward instructions like: 

• “Follow our page” 
• “Tag 2 friends in the comments” 
• “Share this post to your story for an extra entry” 

2. Offer a Relevant and Appealing Prize

Make sure the reward connects to your niche. Giving away a generic prize (like an iPhone) may attract temporary or unrelated followers. 

• Examples: a free product or service, discount vouchers, exclusive merch, or a shoutout. 

3. Use Giveaways to Boost Reach

Encourage tagging and sharing to help your contest go viral. 

• Use captions like: “Tag a friend who’d love this!” or “The more you tag, the more chances you get!”. 

4. Promote It Across Your Channels

• Share the giveaway in Stories, Reels, your main feed, and even your highlights. 
• Consider collaborating with another creator or brand to extend your reach even further.
  

5. Set a Deadline and Announce Winners

• Create urgency with a clear end date. 
• Follow up publicly by announcing winners to maintain transparency and build trust. 

When done right, contests and giveaways can be a spark that draws in a new wave of interested followers.   

Step 10: Cross-Promote Your Instagram

Growing on Instagram doesn’t happen in isolation. To build momentum and attract a broader audience, you need to make sure your Instagram handle is visible across all your other digital touchpoints. This way, people who already know you elsewhere can easily find and follow your content on Instagram.

Why Cross-Promotion Matters

• It maximizes your existing traffic from other platforms. 
• Builds brand consistency across channels. 
• Increases the chances of people engaging with your content regularly. 

Key Ways to Cross-Promote

1. Share Your Instagram on Other Social Platforms

Post your Instagram Reels or Stories as teasers on Facebook, X (Twitter), TikTok, Pinterest, or LinkedIn. 

Use captions like: “Follow us on Instagram for more daily content” or “Watch the full version on our Instagram page.” 

2. Add Instagram Links Where Your Audience Already Engages

• Your website: Add an Instagram icon linked to your profile in your header, footer, or contact page. 
• Email signature: Include your Instagram handle with a clickable link. 
• Newsletters: Highlight trending posts or popular Reels from your account. 
• Product packaging (for eCommerce): Add your @handle with a QR code linking directly to your profile. 

3. Encourage Your Existing Community to Follow

If you already have an audience on platforms like YouTube or a Facebook group, directly ask them to follow your Instagram for exclusive content, sneak peeks, or behind-the-scenes stories. 

Cross-promotion is about connecting the dots. The more consistent and accessible your Instagram is across your digital presence, the more likely people are to follow—and stay. In the next step, we’ll explore how to track your growth and analyze what’s really working so you can scale more strategically.

Step 11: Analyze and Adjust Your Strategy

Once your content is live and your audience starts engaging, it’s important to step back and evaluate how things are performing. Without analysis, you’re simply guessing. With the right insights, however, you can make informed decisions to grow faster and more effectively.

Why Analysis Matters

• It helps you understand what’s working and what’s not. 
• Prevents wasted effort on low-performing content. 
• Guides you to optimize your posting schedule and content format. 
• Supports long-term growth by allowing data-backed decisions. 

Key Tools and Metrics to Track

Use Instagram Insights (Available for Business/Creator Accounts):

• Follower Growth: Are your followers increasing steadily? 
• Engagement Rate: Likes, comments, shares, and saves per post. 
• Reach and Impressions: How many people saw your content and how often. 
• Top Performing Content: Identify which posts, Reels, Stories, or carousels gained the most attention. 
• Activity by Time/Day: Know when your audience is most active to fine-tune your posting schedule. 

How to Refine Your Strategy

• Double Down on High-Performing Formats: If Reels outperform carousels, prioritize more short-form video content. 
• Optimize Posting Times: Schedule content when your audience is online (e.g., 12 PM EST or 6 PM EST for U.S.-based followers). 
• Test New Ideas Based on Trends: If you notice a new format, meme, or style gaining traction in your niche, try a variation of it on your account. 
• Reevaluate Underperforming Content: Check whether weak performance is due to poor timing, lack of relevance, or weak visuals. 

Tracking performance isn’t a one-time task. Instead, it should be ongoing. Make it a weekly or bi-weekly habit to review your analytics and adjust your content plan accordingly. That’s how you evolve from simply posting to building a smart, scalable Instagram presence.

Final Thoughts

Growing your Instagram followers in 2025 is not about shortcuts or tricks. It’s about building a page that people want to follow because it offers real value. Start by picking a clear niche so you can focus your content and attract the right audience. Set up your profile to match your niche, making sure your name, bio, and visuals are easy to understand and remember.

Post good content often, but don’t just copy others. Instead, mix in your own ideas and keep your quality high. Use hashtags and keywords that fit your posts, but don’t overdo it. Make your captions helpful and natural, not forced.

Most importantly, talk to your followers. Reply to their comments and messages, and interact with their content too. Use Stories and Reels to stay visible and connect with your audience every day.

If you keep things simple, stay consistent, and focus on what your audience likes, you’ll see real, steady growth over time. 

Key Takeaways

• Pick a clear niche so your content attracts the right followers and helps you stand out.
• Study successful accounts in your niche to learn what works and what doesn’t.
• Set up your profile with a simple username, a clear bio, and a recognizable picture that matches your niche.
• Decide on a consistent visual style and stick to it for all your posts.
• Post high-quality content often, mixing trending ideas with your own original thoughts.
• Use a mix of post types(photos, carousels, videos, Reels, and Stories) to keep your feed interesting.
• Use 4 to 6 relevant hashtags and keywords in your captions to help new people find your posts, but don’t overdo it.
• Write captions that are helpful and natural, not forced or stuffed with keywords.
• Reply to comments and messages, and interact with your followers’ content to build trust and keep people coming back1.
• Use Stories and Reels daily to stay visible and connect with your audience, since Instagram now favors short videos and frequent updates. 

FAQs